Data Science & Insights
Life sciences companies have access to a growing trove of data both from their own operations and from external sources. But this tsunami of information only becomes useful if it is thoughtfully curated and reported.
We understand the challenges that small and mid-sized companies face with data management, analytics, and reporting. Extracting value from data can be even harder for these companies that typically lack the in-house expertise needed to manage these processes.
Small and mid-sized life sciences companies count on Conexus for data management and related services that help managers make more informed decisions. Our flexible, customizable analytics toolkit enables these companies to access enterprise-level insights at SMB budgets.
Explore our Data Science & Insights services.
Effective data management starts with having your data centralized, consolidated, and readily available for analysis. Our data warehouse is a modern cloud platform built for the life sciences industry.
Conexus helps procure data from various sources, as well as clean, stage, and integrate this data. Our data warehouse secures data at rest as well as in-transit, and enables both facilitated data exploration and ad-hoc analysis.
Every life sciences company has their own unique data analysis needs. So, our data engineers and scientists build models that reflect each customer’s preferences.
Master Data Management
The good news for decision makers in life sciences companies is that data is available from a large and growing number of sources. The bad news is that these sources often have conflicting information about a given customer or account.
Decision makers need to know that they can access a single source of truth. Our Master Data Management services ensures that no matter how many data sources are utilized, the result is a single, accurate, comprehensive profile for every customer.
Our data science team has extensive experience working with a wide variety of datasets and has expertise in the sub-specialties that are essential to Master Data Management, including:
- Data Stewardship
- Data Validation and Data Quality
- Data Governance and Protection
- Auditing and Monitoring
- Compliance and Risk Management
- Match/Merge Management Tools
The depth and breadth of our data management experience also translates to speed: we’re able to compress the time-to-value gap, so that our customers can quickly reap the benefits of their single source of truth.
Our data scientists are experts in analytics and reporting for CRM systems including Veeva. Having the right dashboards and reports helps turn your CRM into an even more powerful planning tool.
By combining CRM data with data pulled from other sources, such as Salesforce Marketing Cloud and Veeva Vault, Conexus helps provide the most complete, relevant, actionable business insights.
Life sciences companies utilize our analytics and reporting services to support their sales efforts. For example:
- Improving sales forecasting with predictive modeling
- Identifying underperforming assets to reduce costs
- Analyzing market dynamics to identify trends and demand changes
- Market and customer segmentation analysis
- Optimizing sales team compensation/incentives
- Identifying cross-selling/up-selling opportunities
Marketing teams rely on Conexus analytics and reporting to maximize the impact of their investments. These marketing applications include:
- Sales funnel optimization
- Channel optimization
- Message optimization
- A/B testing of content
- Calculating and evaluating digital marketing ROI
Need to build your team’s data literacy? Conexus offers customized training to ensure that decision makers can effectively interpret their reports.