When it comes to email marketing, senders are required to include a simple way for recipients to unsubscribe. Also known as the CAN-SPAM Act, this requirement states that your message must include a clear and conspicuous explanation of how the recipient can opt out of receiving future messages. Many companies will include an unsubscribe link …
An organization is off to a good start when training and continued education are viewed as an important part of their business, as it can ultimately affect the overall success of the company. However, if you aren’t embracing new technology updates that could take your training offerings to the next level, then you may fall …
What are the Benefits of Interactive Video Training? Read More »
Small and mid-sized life sciences companies’ sales teams require the ability to engage with healthcare professionals (HCPs) anytime, anywhere, and get messages to more customers without compromising their team’s productivity. With Veeva’s approved email solution, reps can send HCPs tailored content to augment the face-to-face visit, reach more low-access and no-see HCPs, and provide faster, …
6 Best Practices for Approved Email in Veeva CRM Read More »
On August 2nd, 2021, the Conexus team came together for a celebration to commemorate our 5 years of hard work as a team and as a family. What started in the basement of my family home, has successfully grown over the past 5 years into all that it is today; a pharmaceutical services organization that …
Conexus Anniversary: Celebrating 5 Years of Growth! Read More »
When it comes to email, it turns out that Health Care Practitioners (HCPs) are just like the rest of us: they want the information they want, and they don’t want stuff that isn’t useful. The problem for life science companies who communicate with HCPs is that every HCP has their own unique preferences. An email …
Email Preference Management: Putting customers in control of their inboxes Read More »
“I wish I could get more emails in my inbox,” said absolutely no one in this era of communications overload. But email isn’t going anywhere because it’s convenient and cost-effective. For Health Care Practitioners (HCPs), it turns out that email is their preferred means of communication: according to Veeva, 58% of HCPs prefer emails over …
Effective, Efficient, Compliant: Working with Veeva Approved Email Read More »
The role of video continues to grow in importance for pharmaceutical and other life sciences companies in getting their messages out to key audiences. Marketers at these organizations have long recognized video’s unrivalled impact as a medium. And the ubiquity of video playback opportunities – via sales representatives’ tablets or on the web – means …
Think “Conversation”: Four Tips for Creating Effective KOL and Patient Videos Read More »
When you think of Colorado, what comes to mind? Snow-capped mountains? John Denver lyrics? Pioneers of legal weed? While those may be among the more familiar associations with The Centennial State (bet you didn’t know that nickname), Colorado holds a different association for pharmaceutical marketers. That’s thanks to the Colorado House Bill 19-1131, which became …
Colorado Rules: How One State’s Law Impacts Pharmaceutical Emails Read More »
You’d be hard-pressed to find a major pharmaceutical company that doesn’t rely on Salesforce Marketing Cloud to handle email marketing, social media, and other aspects of their marketing efforts. Its robust capabilities and scalability – along with the ease with which it can be made HIPAA compliant – make Marketing Cloud a favorite in the …
You spent a bundle on Salesforce Marketing Cloud. So why aren’t you using it? Read More »
If you’re a marketing leader at a biotech, rare disease, or specialty pharma company, odds are that you came to that role after working in Big Pharma. It’s an increasingly common career option: after learning the ropes and achieving success at an established pharma company, many marketers are ready to tackle a different kind of …
You don’t need Big Pharma IT support to run a world-class marketing platform. Read More »
There comes an exciting moment in the life of many young life sciences companies when the focus shifts from R&D to commercialization. In the case of biotech, rare disease, and specialty pharma companies, this is typically the moment when product approval is in sight. Now that the massive investment of time and resources has produced …
Ready to start your email marketing efforts? Avoid these 4 mistakes. Read More »
For most marketers, including those in the Life Sciences space, Salesforce Marketing Cloud is the gold standard for enterprise multi-channel marketing platforms. In fact, you’d be hard-pressed to find a marketing team within the largest Life Sciences companies that doesn’t make use of the platform’s comprehensive suite of capabilities. But adoption of Salesforce Marketing Cloud drops …
Think your business is too small to use Salesforce Marketing Cloud? Think again. Read More »
With Salesforce sunsetting their current Territory Management module (TM 1.0) and implementing the new Enterprise Territory Management (TM 2.0), Veeva and Salesforce customers need cost effective, end-to-end assistance to make this mandatory change in a timely manner. All Veeva and Salesforce customers must implement this change prior to June 2021. Examples of where Territory Management …
Sales reps should be focused on efficiently relaying information about their drug to HCPs. However, we often find that they are focused on finding solutions for the issues they may face while using their CRM systems. We currently support over 25 customers, so we answer a number of questions from sales reps regarding their CRM …
4 Tips for Improving Rep Productivity in Veeva CRM Systems Read More »
