Day: June 7, 2024

Life sciences organizations are collecting more data than ever before. Commercial operations, clinical activity, field performance, and patient engagement all generate rich, ongoing streams of information.

Berkeley Heights, NJ – April 15, 2026: Axtria Inc., a global leader in AI-first data analytics solutions for the life sciences industry, today announced the acquisition of Conexus Solutions, a premier life sciences technology and managed services partner specializing in CRM transformation across the Veeva and Salesforce ecosystems. With this acquisition, Axtria makes a decisive entry into end-to-end CRM, combining one of the industry’s most trusted CRM practices with its market-leading agentic AI platform.

Anthony Bianciella explains how rare disease brands lose patients because journey maps prioritize prescribing intent over the complex, unfamiliar logistics of post-diagnosis access.

In life sciences marketing, speed and compliance are often treated like opposites. Either you move fast and cut corners, or you follow every rule and fall behind.