Day: July 5, 2022

Field-based representatives sit at the front lines of life sciences organizations. They're responsible for building relationships, delivering compliant information, and capturing critical data, all while navigating packed schedules, constant travel, and evolving digital tools.

Sunitha Venkat, vice president of data services and insights at Conexus Solutions, spoke with Pharmaceutical Executive about the importance of using high quality data visualization methods. According to her, the industry has been relying on static and fragmented methods that can reduce the potency of high quality data.

Sunitha Venkat, VP of Data Services & Insights at Conexus Solutions, shares her perspective on what it takes to move AI in biotech from experimentation to scalable, compliant impact, with a focus on data foundations, governance, and cross-functional alignment.

In life sciences, organizations generate and consume vast amounts of data every day. Commercial, medical, clinical, and operational teams rely on data from CRM platforms, marketing automation tools, third-party data providers, clinical systems, and internal applications to guide decisions.